Organization: Merkuri Association

Location: Zugdidi, Georgia

Years: 2014-2015

This campaign aims at moderating omnipresent busy car traffic in Zugdidi. The initiative would like to achieve a decrease in compulsory speed limit to 30 kph at least around schools by way of negotiating with the local government, department for transport and regional administration.
The initiative has already been involved in installing traffic calming speed bumps before several pedestrian crossings near schools. Apart from systemic measures it also focuses on improving traffic culture by awareness-raising activities for the public, children and parents.

It makes use of street happenings and flashmobs on the necessity of mutual respect between drivers and pedestrians.